Chung Tae-young, CEO of Automotive Light Direct Korea, was an ordinary office worker until 2012. In 2010, he became obsessed with car washing when he bought Kia's sports utility vehicle Mohavi. While using various car washing products, he bought and used Autobright Direct's Magi Foam directly from overseas, and this car fell in love with its quality. 다이렉트암보험비교 Autobright Direct was founded in 2005 in Stoke-on-Trent, a small city in Staffordshire, the U.K. The brand, which is known as the home of Stoke City FC, has developed and distributed its own products, and is currently selling them to more than 10,000 car wash-related companies around the world.